This interactive, “train-the-trainer” program is designed specifically for sales leaders who want to strengthen the selling skills and competitive effectiveness of their sales team.

You will learn the five most critical advanced selling skills, beyond product knowledge, that sales professionals need to compete and succeed in today’s hyper-competitive selling environment. More importantly, you will receive the detailed notes, tools and instructions needed to take these concepts back to your team and coach your salespeople to sell even more.

We will also examine the evolution of professional selling and why even experienced sales reps can remain stuck in outdated and less-effective selling philosophies. You will then learn the ten steps you can use to lead your team in developing a stronger, more consistent and more persuasive response when a customer asks, “Why, based on all of the competitive alternatives available to me, do I want to buy from you?”

Participants will receive a detailed workbook and action guide designed to help you bring these ideas back to your sales team. The workbook also includes a 20-question evaluation you can use to assess each rep’s selling skills and identify opportunities for coaching and improvement.