2021 Schedule at a Glance


Monday, March 15, 2021

Time Presentation Instructor
1:00 - 1:10 PM Welcome and Orientation


1:10 - 2:00 PM Keynote: Leaders Are Not Born. They are Built

Randy Disharoon

2:10 - 3:00 PM Session Block 1  (Select One)


  How to Strengthen Your Sales Team's Selling Skills

Jim Pancero


Effectively Analyzing Your Investment in Inventory

Jon Schreibfelder

Finding a Balance: People, Product, and Profitability

Jason Bader
3:10 - 4:00 PM Session Block 2 (Select One)  

Professional Sales Coaching Skills - Sales EQ & IQ

Colleen Stanley

The Modern Distributor: Digital Transformation

Andrew Johnson

A New Way to Look at Your Brand: Crafting a Story Your Customers Care About

Steve Yastrow
4:10 - 5:00 PM

Session Block 3 (Select One)


Sales Professional Negotiation & Tactical Defense

Don Buttrey

Max Out Margins with Strategic Pricing

Steve Deist

Appreciation Strategies to Boost Your Business and Lift Your Life

Lisa Ryan


Tuesday, March 16, 2021

Time Presentation Instructor
1:00 - 1:10 PM

Welcome and Orientation

1:10 - 2:00 PM

Keynote: Leading Relationships

Steve McClatchy
2:10 - 3:00

Session Block 4 (Select One)


Make It a Process... Key Elements of Sales Management

Joe Ellers

Tool Up: How to Select, Implement, and Manage Software so that your Technology Works for You

Anne Patterson

Building a Culture of Success: Leadership at All Levels

Gail Alofsin
3:10 - 4:00 PM

Session Block 5 (Select One)


The Evolution of Sales: Web Search Secrets to Find the Right Leads at the Right Time with the Right Message

Sam Richter

Digital Marketing Growth Hacks: How to Use Digital to Grow Your Sales and Revenues

Jamie Turner

Trust is Not Enough: How to Create a Work Environment Based in High Levels of Respect

Skip Weisman
4:10 - 5:00 PM

Session Block 6 (Select One)

4:10 - 5:00 PM

Personnel Productivity Improvement: Strategic Recruiting & Onboarding

Kathy Newton, Ph.D.

Improving the Bottom Line

Al Bates, Ph.D.

Visionary Leadership: Crafting Your Vivid Vision

Dirk Beveridge


Wednesday, March 17, 2021

Time Presentation Instructor
1:00 - 1:10 PM

Login to Whova and Check Announcements

1:10 - 2:40 PM

Session Block 7 (Select One)


Value-Added Selling: How to Sell More Profitably by Competing on Value, Not Price!

Paul Reilly

Facing the Forces of Change in Distribution

Mike Marks

P.I.V.O.T. - Strategic & Tactical Leadership through a Crisis to Grow Your Business 

Mary Kelly
2:50 - 3:50 PM

Panel Discussion: The Best Currency in Times of Disruption

Moderator:  Dirk Beveridge  

Panelists:  Mary Kelly, Ph.D. CSP, Commander, US Navy (ret), Mike Marks, Paul Reilly

3:50 - 4:00 PM

Wrap Up



Contact UID

Main Office

UID - University of Innovative Distribution
180 Admiral Cochrane Dr, Suite 370
Annapolis, MD 21401

Email: info@univid.org
Phone: (410) 940-6348



Joanna Truitt
Executive Director

headshot Janette Wysocki 
Education Coordinator

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