Complete Story
10/12/2021
041.The Modern Distributor: Digital Transformation
Presenter: Andrew Johnson
Level of Complexity: Intermediate
1:00 PM - 4:30 PM
Whether your company is looking at pulling the trigger on a new eCommerce platform, pivot toward virtual sales & remote service, or discussing grand ideas like Industry 4.0, too many industrial distributors are falling prey to the temptation to swing for the innovation fences, attempting to hit an innovation homerun, inevitably striking out. This homerun scenario rarely plays out. In reality it is a slow, intentional process of incremental innovations that lead to the big win. In this course learn how tackling bite-sized innovations, many times modifying existing infrastructure, can accomplish your major goals without swinging for the fences and investing in an entirely new system. This session will tackle the topic of innovation in practical terms with a discussion lead by a true practitioner with a desire to share his story and in so doing help other distributors find their way in the ever changing landscape. We will explore what a digital distributor looks like and how your company can tackle the Who, What, & How of digital transformation and implement today!
Bookstore
Value-Added Selling (4th Edition)
Paul Reilly & Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.
