Complete Story
10/12/2021
041.The Modern Distributor: Digital Transformation
Presenter: Andrew Johnson
Level of Complexity: Intermediate
1:00 PM - 4:30 PM
Whether your company is looking at pulling the trigger on a new eCommerce platform, pivot toward virtual sales & remote service, or discussing grand ideas like Industry 4.0, too many industrial distributors are falling prey to the temptation to swing for the innovation fences, attempting to hit an innovation homerun, inevitably striking out. This homerun scenario rarely plays out. In reality it is a slow, intentional process of incremental innovations that lead to the big win. In this course learn how tackling bite-sized innovations, many times modifying existing infrastructure, can accomplish your major goals without swinging for the fences and investing in an entirely new system. This session will tackle the topic of innovation in practical terms with a discussion lead by a true practitioner with a desire to share his story and in so doing help other distributors find their way in the ever changing landscape. We will explore what a digital distributor looks like and how your company can tackle the Who, What, & How of digital transformation and implement today!
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
