Whether your company is looking at pulling the trigger on a new eCommerce platform, pivot toward virtual sales & remote service, or discussing grand ideas like Industry 4.0, too many industrial distributors are falling prey to the temptation to swing for the innovation fences, attempting to hit an innovation homerun, inevitably striking out. This homerun scenario rarely plays out. In reality it is a slow, intentional process of incremental innovations that lead to the big win. In this course learn how tackling bite-sized innovations, many times modifying existing infrastructure, can accomplish your major goals without swinging for the fences and investing in an entirely new system. This session will tackle the topic of innovation in practical terms with a discussion lead by a true practitioner with a desire to share his story and in so doing help other distributors find their way in the ever changing landscape. We will explore what a digital distributor looks like and how your company can tackle the Who, What, & How of digital transformation and implement today!