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03/13/2014

Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution

Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.

UID Book Store CoversSales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.

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Everyone's In Sales: Stop Apologizing and Start Selling

Todd Cohen, CSP

 

In my book you will learn:

  • The three qualities people need to sell well: passion, integrity, and confidence
  • How powerful personal value propositions help us get what we want
  • The selling skills we all have–and don’t realize
  • How to turn a firm “no” into an enthusiastic “yes”
  • Simple ways to get our friends to sell for us
  • The hidden sales opportunities in every conversation
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