Michael has been Principal of Negotiation Dynamics® for more than 25 years. He has designed and delivered hundreds of sales negotiation seminars for businesses and organizations in the United States, Asia, Europe, the Middle East, and South America. Plus, as a practicing negotiator, he consults with clients, helping them navigate and succeed with their most challenging negotiations.
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?