Complete Story
11/13/2026
006. Lead Before the Title Catches Up With You
Instructor: Lisa Ryan, CSP
10:15 AM - 12:15 PM
Distribution promotes from the floor constantly. Someone gets handed a supervisor title with zero warning and zero training, and either sinks or leaves within a year. This session gives distribution leaders a plan for the first 90 days of a promotion nobody prepared them for, and a way to spot who's ready before the org chart forces the question. Leaders leave with a simple 6-month development plan they can start building for their next internal promotion before it happens, not after.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
