Complete Story
12/09/2016
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
Bookstore
Mastering Import and Export Management: Edition 3
Thomas Cook
With billions of dollars generated annually, importing and exporting is a potentially lucrative arena for growthand a bewildering tangle of rules and regulations. Packed with hundreds of cost-effective strategies, ready-to-use forms, and valuable checklists, the 3rd edition explains how to efficiently & legally navigate the complex world of international trade documentation accurately and more.
