Complete Story
12/04/2023
039. Stop Apologizing & Get What You Need, Want & Deserve (afternoon)
Instructor: Todd Cohen, CSP
Level of Complexity: Foundational
1:30 PM - 4:30 PM
We all need to sell to get what we need, want and deserve. Too many things stop us from selling—especially our inner “Sales Apologists” that tell us we should feel bad when we sell! In this workshop, Todd Cohen discusses how to defeat our Sales Apologists and delivers a lively and utterly practical guide that helps everyone sell themselves better.
- The three qualities people need to sell well: passion, integrity and confidence.
- How powerful personal value propositions help us get what we want.
- The selling skills we all have—and don’t realize.
- How to turn a firm “no” into an enthusiastic “yes.”
- The hidden sales opportunities in every conversation.
And much much more!
Bookstore
Strategic Pricing For Distributors: Tools and Rules for Building Higher Margins
Brent Grover
Experience shows that most distributors are leaving at least two percentage points of gross trading margin on the table. This translates into 2% of total sales. Many companies can ultimately achieve more. The improvement is attainable fairly quickly and has proven to be sustainable. Two percent is the difference between mediocre profit results and stellar performance!
