Complete Story
12/04/2023
016. The People Productivity Equation: How to Practice No Surprise Management (afternoon)
Instructor: Kathryn Newton, PhD
Level of Complexity: Foundational/Intermediate
2:00 PM - 4:30 PM
Employee wages and benefits represent a huge dollar investment for most employers, yet they rarely invest a commensurate amount of time and energy in selecting and retaining them. In this workshop, you will learn how to take a "systems" viewpoint of the organization, learn tools to identify productivity gaps in your firm, and evaluate changes needed in a pandemic-prone world. Balancing employee activities such as recruiting and hiring great people, onboarding, and using technology and engagement to gain employee impact are critical to maintaining high productivity. You will also learn key strategies to consider for compensation, and the newest perks you must offer to hire the best employees.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
