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10/31/2022

045. The Real World of Distributor Sales Transformation

Instructor: J. Michael Marks

Level of Complexity: Intermediate
8:00 AM - 9:30 AM

This workshop is focused on how to improve both the efficiency and effectiveness of a distributor’s selling efforts. It is easy to describe and hard to do, so the session focuses on specific practices from over 100 distributors that have gone down this path where some have been on it for ten years. Mike will share specifics and name several distributors who are recognized in the field as leaders, both small and large. The session will cover how marketing takes over the front end of the sales pipeline, the specialization of selling roles that separate market making from market serving, the specialization of incentive practices, how to get a CRM to actually work, and how to build a practical light touch sales Management (Incl HR) (Incl HR) and coaching process.

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Optimizing Distributor Profitability: Best Practices to a Stronger Bottom Line

F. Barry Lawrence, Ph.D., Senthil Gunasekaran, Pradip Krishnadevarajan

UID Book Store CoversThere are 47 best practices in Optimizing Distributor Profitability: Best Practices to a Stronger Bottom Line and all were developed from actual experiences of 84 real wholesale distribution firms across our industry. This groundbreaking research study is not academic modeling or theory; it is a powerful weapon for you to use to enhance your shareholder value.

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