Complete Story


029. Market Judo – The Secret to Success in B2B

Instructor: Steve Deist

Level of Complexity: Intermediate/Advanced
8:00 AM - 11:30 AM

In this workshop participants will learn how to combine these dynamics with their existing understanding of customers to create compelling value propositions. We’ll connect the dots between these value props and sales, marketing, branding, and strategy. Each concept is covered with specific examples of success from the real world. We’ll cover the fundamentals of marketing: segmentation, targeting, and positioning (STP). We’ll show how to apply these concepts in a practical way, that students will be able to use immediately. Although this methodology is not widely known, it has proven to be highly successful in wholesale distribution.

Printer-Friendly Version


Everyone's In Sales: How to Unleash The Power Of Sales Culture

Todd Cohen, CSP


In my book you will learn:

  • What “Everyone’s in Sales” REALLY means and WHY it will make a HUGE difference in your business and your LIFE.
  • The nature and essence of a sales culture – what it is and why it matters.
  • Why building a Sales Culture is NOT sales training.
  • The steps to create a sales culture
  • How to create your virtual sales team
  • Why sales culture starts at the top
  • Why you or your sales organization never have to “sell alone”
Untitled Design 13

Buy Now