Complete Story
01/25/2022
Skip Weisman
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In 2018 Skip published his first book, “Overcoming The 7 Deadliest Communication SINs: A New Standard for Workplace Communication,” that is the foundation of his work with organizations to transform workplace performance. And, in 2019 he became a certified coach for The Great Game. |
Bookstore
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution
Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.
