Complete Story
01/25/2022
Lisa Ryan, CSP
Lisa Ryan, CSP, helps organizations develop employee engagement strategies that keep their top talent from becoming someone else’s. Lisa is a Certified Speaking Professional and best-selling author of ten books, including “Manufacturing Engagement: 98 Proven Strategies to Attract and Retain Your Industry’s Top Talent.”
During her twenty-plus year sales career, Lisa spent 13 years in industrial distribution, including seven years in the welding industry – and yes, she does weld. Lisa is a proud Cleveland native and received her MBA from Cleveland State University. She has been blissfully married to Scott since 1996 and they are the proud parents of two very spoiled cats.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
