Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters said, “When Steve Yastrow writes, I pay close attention.” Seth Godin wrote that Ditch the Pitch “gives salespeople the courage to be human.” Steve’s in-depth, real-world experience advising hundreds of companies and organizations inform his practical, proven approach to driving business results. He has been a keynote speaker for more than 20 years, speaking to hundreds of organizations. He is a former senior marketing executive with Hyatt Hotels and is now president of his own consulting firm, Yastrow & Company.
Brent Grover’s latest book on the wholesale distribution industry, The Little Black Book of Strategic Planning for Distributors, is published by Modern Distribution Management. This is a concise book covering the critical pieces of creating a strategic plan for a wholesale distribution company including case studies, exhibits and end-of-chapter questions for your management team.