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10/14/2021

Thomas Cook

Headshot Circle 200 X 200 2 Thomas is with Blue Tiger International, a global business consulting company in supply chain management, trade compliance, purchasing, and global trade & logistics.Tom has over 30 years’ experience helping companies all over the world manage their business models, supply chain risk, and spend and import/export operations. He also serves as director of the National Institute of World Trade (NIWT), a nonprofit corporate training school on global trade and supply chain management.

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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century

Bob DeStefano

Olddognewclicks Sample 1Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?

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