Complete Story
10/12/2021
050.Decoding Your Customers! Perfecting the Customer Experience in Four Simple Steps
Instructor: Jeff Havens (New to UID)
Level of Complexity: Intermediate
9:45 AM - 11:15 AM
Decoding Your Customers: Perfecting the Customer Experience in Four Simple Steps will provide you with a comprehensive, straightforward, and entertaining explanation for how to win hearts and minds. Jeff takes a vastly different approach by concentrating on the human behaviors that have brought the customer experience to where it is today, then synthesizes those behaviors into four simple realities that provide a clear vision for how to move forward. Decoding Your Customers will answer why customers behave the way they do and how you can meet their needs – not only today, but into the foreseeable future as well. You’ll walk away with a better understanding of customer psychology and how to adjust your business accordingly. Jeff will give you serious solutions in a seriously funny way. It turns out that crafting a winning customer experience strategy isn’t as scary or unpredictable as others may have made it seem.
Bookstore
The Credit Overlord's Guide to Credit & Collections
Thea Dudley
Being responsible for the credit and collections function in the construction industry is never any little kid's dream. But somebody's got to do it.
In The Credit Overlord's Guide to Credit & Collections, Thea Dudley presents an honest, open, and often hilarious account of her journey through opening contractors with credit lines, collecting, or chasing the payments, managing sales reps, teams and bosses.
Dudley shares her insights into succeeding in keeping your business cash flow moving while still salvaging the customer. She offers practical advice for protecting and collecting your money — written in plain, straightforward language that helps connects the dots. This is a must-read guide for anyone in the construction and building material industry.
