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10/12/2021

050.Decoding Your Customers! Perfecting the Customer Experience in Four Simple Steps

Instructor: Jeff Havens (New to UID)

Level of Complexity: Intermediate
9:45 AM - 11:15 AM

 

Decoding Your Customers: Perfecting the Customer Experience in Four Simple Steps will provide you with a comprehensive, straightforward, and entertaining explanation for how to win hearts and minds. Jeff takes a vastly different approach by concentrating on the human behaviors that have brought the customer experience to where it is today, then synthesizes those behaviors into four simple realities that provide a clear vision for how to move forward. Decoding Your Customers will answer why customers behave the way they do and how you can meet their needs – not only today, but into the foreseeable future as well. You’ll walk away with a better understanding of customer psychology and how to adjust your business accordingly. Jeff will give you serious solutions in a seriously funny way. It turns out that crafting a winning customer experience strategy isn’t as scary or unpredictable as others may have made it seem.

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Strategic Pricing For Distributors: Tools and Rules for Building Higher Margins

Brent Grover

UID Book Store Covers

Experience shows that most distributors are leaving at least two percentage points of gross trading margin on the table. This translates into 2% of total sales. Many companies can ultimately achieve more. The improvement is attainable fairly quickly and has proven to be sustainable. Two percent is the difference between mediocre profit results and stellar performance!

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