Complete Story
10/12/2021
030. Personnel Productivity Improvement: Strategic Recruiting & Onboarding to Hire for the Long Haul
Presenter: Kathy Newton, Ph.D.
Level of Complexity: Intermediate
8:00 AM - 11:30 AM
You will learn how to take a "systems" viewpoint of the organization, learning tools to identify productivity gaps in your firm and evaluate changes needed in a pandemic-prone world. You will learn to work towards a balance for employee activities such as recruiting and hiring great people, onboarding, and using technology and engagement to gain employee impact. You will also learn key strategies to consider for compensation, and the perk you must use to hire the best employees.
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?