Complete Story
10/11/2021
017. What Really Matters… for Executive Leadership
Instructor: Joe Ellers
Level of Complexity: Advanced
8:00 AM - 11:30 AM
The recent social and economic crises which have gripped the world have only strengthened the need for clarity at the top levels of every organization. Possibly the most important question facing every business leader is the question: Where do I focus the efforts of our organization?
While there are definitely “artistic” elements of leadership, most organizations that are successful over-time (and generations) rely on processes. In this program, we will look at the specific areas where both clarity and cohesion are required to overcome current obstacles such as Strategy, Goals, and Metrics.
By the end of the session, the participants will have a draft plan that they can bring back to their organization.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
