Complete Story
10/11/2021
017. What Really Matters… for Executive Leadership
Instructor: Joe Ellers
Level of Complexity: Advanced
8:00 AM - 11:30 AM
The recent social and economic crises which have gripped the world have only strengthened the need for clarity at the top levels of every organization. Possibly the most important question facing every business leader is the question: Where do I focus the efforts of our organization?
While there are definitely “artistic” elements of leadership, most organizations that are successful over-time (and generations) rely on processes. In this program, we will look at the specific areas where both clarity and cohesion are required to overcome current obstacles such as Strategy, Goals, and Metrics.
By the end of the session, the participants will have a draft plan that they can bring back to their organization.
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
