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017. What Really Matters… for Executive Leadership

Instructor: Joe Ellers

Level of Complexity: Advanced
8:00 AM - 11:30 AM

The recent social and economic crises which have gripped the world have only strengthened the need for clarity at the top levels of every organization. Possibly the most important question facing every business leader is the question: Where do I focus the efforts of our organization?

While there are definitely “artistic” elements of leadership, most organizations that are successful over-time (and generations) rely on processes. In this program, we will look at the specific areas where both clarity and cohesion are required to overcome current obstacles such as Strategy, Goals, and Metrics.

By the end of the session, the participants will have a draft plan that they can bring back to their organization.

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Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution

Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.

UID Book Store CoversSales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.

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