015. The Evolution of Sales: Web Search Secrets to Find the Right Leads at the Right Time with the Right Message
Instructor: Sam Richter
Level of Complexity: Intermediate
3:10 – 4:00 p.m.
In a prospect or client meeting, do you talk mainly about you and your organization? Or is the conversation focused on the other person and what he or she cares about? Do you make your prospects and clients feel important? Are you relevant? It's no longer enough to be interesting. In today's world you need to be interested. In this dynamic presentation, you will discover ways to find online information (that 99% of people have no clue how to do) and apply it to immediately grow your business. The Evolution of Sales is not a new sales process; don’t worry, you’re not starting over. Rather, it’s an evolution of how to use a powerful set of online search resources to identify opportunities and approach prospects in ways where your message is welcomed and appreciated, in any economic environment.
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?