023. P.I.V.O.T. - Strategic and Tactical Leadership Through a Crisis to Grow Your Business
Instructor: Mary Kelly, Ph.D., CSP, CPAE, Commander, USN (ret)
Level of Complexity: Intermediate
1:10 – 2:40 p.m.
Do you know the 6 stages of responses during a crisis? When facing a crisis, most people remain in stages 1-4 of the 6 stages. This is normal and instinctive as people move to protect what is closest to them. There is a silver lining. Every crisis is a catalyst for innovation, creativity, invention, and advancement. This is why leaders have to be in stages 5 and 6. Stages 5 and 6 is where leaders find the opportunities. In this engaging and entertaining course, Mary uses lessons from the Gulf Wars and 9-11 to get us through the painful aspects of our challenges, embrace change, and turn disruption into evolution.
Paul Reilly, Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about pricing. That book went on to become the global, go-to guide for value-added selling. Since then, the industry–and the world―has changed dramatically. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th Edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price.