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01/11/2021

009. Max Out Margins with Strategic Pricing

Instructor: Steve Deist

Level of Complexity: Advanced
4:10– 5:00 p.m.

Better pricing is one of the fastest ways to put more money on the bottom line.  But…pricing changes can be complex and risky. This course outlines the steps to build a world-class pricing program that will grow profit while managing short- and long-term risks. We start with strategies and tactics for aligning your pricing with the market and your company goals. We review different approaches and concepts, including commodity Leadership & Professional Development, value-based vs. cost-based pricing, and functional discounting. A properly designed pricing strategy must be based on customer segments, so this course provides a framework for effective segmentation. The course includes individual exercises and a workbook to help students relate each topic to their own situation as we go. The workbook also contains supplemental material for ongoing self-study.

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The Upside of Down Times: Discovering the Power of Gratitude

Lisa Ryan

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Harness the Power of Gratitude One of the downsides of life is that we rarely have to deal with an overabundance of gratitude. Most of us tend to focus on the negative. We don't receive nearly as much acknowledgment as we would like, and we don't give as much recognition as others deserve. Now for the upside! When we learn to harness the power of gratefulness, we can make a major positive difference in so many areas of our lives, as well as the lives of those around us-and The Upside of Down Times is your first step toward making that happen. "I highly recommend this book if you want to be happier, healthier, and wealthier. I read this book in one sitting and began implementing some of the ideas the next day. The ideas are easy to implement but powerful in their results." -Jack Canfield, Co-creator of the Chicken Soup for the Soul series and The Success Principles

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