Better pricing is one of the fastest ways to put more money on the bottom line. But…pricing changes can be complex and risky. This course outlines the steps to build a world-class pricing program that will grow profit while managing short- and long-term risks. We start with strategies and tactics for aligning your pricing with the market and your company goals. We review different approaches and concepts, including commodity Leadership & Professional Development, value-based vs. cost-based pricing, and functional discounting. A properly designed pricing strategy must be based on customer segments, so this course provides a framework for effective segmentation. The course includes individual exercises and a workbook to help students relate each topic to their own situation as we go. The workbook also contains supplemental material for ongoing self-study.