Complete Story
10/27/2022
000. Work to a Different Beat: Own Your Mindset, Meaning, and Performance
Instructor: Justin Jones-Fosu (New to UID)
Level of Complexity: Foundational
8:15 AM - 9:15 AM
In this opening keynote, Justin will share an inside-out approach powered by practical research that empowers you and your people to bring their best selves to work every day. Using the African drum as a metaphor for bringing meaning, Justin creates a customized and unforgettable experience that will inspire your audience to take immediate action in how they show up.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
