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000. Work to a Different Beat: Own Your Mindset, Meaning, and Performance

Instructor: Justin Jones-Fosu (New to UID)

Level of Complexity: Foundational
8:15 AM - 9:15 AM

In this opening keynote, Justin will share an inside-out approach powered by practical research that empowers you and your people to bring their best selves to work every day. Using the African drum as a metaphor for bringing meaning, Justin creates a customized and unforgettable experience that will inspire your audience to take immediate action in how they show up.

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Value-Added Selling (4th Edition)

Paul Reilly & Tom Reilly

Value Added Book

“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.

Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit for more information on this important message.


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