Complete Story
10/15/2020
014. Improving the Bottomline (Part 1)
Instructor: Albert Bates, Ph.D.
Monday, March 15, 2021, 8:00 – 11:30 a.m.
Only about 10% of all companies make as much profit as they should. This is true across almost all industries. The "Improving the Bottom Line" course will demonstrate how to improve your financial results, not just a little, but a lot. The course emphasizes two essential concepts: Planning Profits First and Setting Profit Priorities. The first of these topics will focus on treating profit as the first element of the plan that should be developed each year.
Al is Chairman and President as well as founder of the Profit Planning Group, a research and executive education firm headquartered in Boulder, Colorado. The firm works exclusively in the area of corporate financial planning.
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
