Complete Story
01/16/2020
Creating Competitive Advantage
Jaynie L Smith
Think you know your company’s competitive advantage? Think again.
Why should I do business with you … and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot effectively answer this question, you may be missing the opportunity to maximize your potential customer base, client retention and margins.
The five fatal flaws of most companies:
• They don’t have a competitive advantage but think they do.
• They have a competitive advantage but don’t know what it is – so they lower prices instead.
• They know what their competitive advantage is but neglect to consistently and effectively tell clients and prospects.
• They mistake “strengths” for competitive advantages.
• They don’t concentrate on competitive advantages when making strategic and operational decisions.
Creating Competitive Advantage reveals that identifying and touting competitive advantages – based on your customer’s perspective – is statistically proven to help your company’s marketing and sales teams close more deals, at higher margins, and stay miles ahead of the competition.
Bookstore
Rapid Teamwork
Sean Glaze
In modern organizations, there seems to be a revolving door of new projects and new teammates. The challenge is seldom about strategy. Leaders struggle because they don’t have a process for bringing diverse individuals together as a collaborative team.
Rapid Teamwork tells the story of Greg Sharpe, a manager whose team has been underachieving and struggling with a few issues.
What he and his executive team experience during an unusual rafting retreat is a lesson on how to become a more productive team quickly – creating a more unified workforce.
