Beth Z is your New Nerdy Best Friend…Author. Speaker. Nerd.
Since her first Motorola RAZR flip phone, Beth Z has made a verb out of the word "nerd."
Beth Z returns to UID year after year to help you filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for work and home.
Although the only real trophy she ever won was for making perfect French fries at McDonald’s in high school, Beth Z has been featured on Best Speaker lists. It’s a thing. She has also achieved the highest earned designation in the speaking industry when she became a Certified Speaking Professional. It’s also a thing.
Beth Z has written a whole shelf of books on apps and has spoken to more than 100 thousand audience members, including hundreds at UID. And if you're puzzling over why she goes by "Beth Z"... it's because she only finds about three people a year who can pronounce her last name.
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?