013 The Modern Distributor: Digital Transformation
Presenter: Andrew Johnson
Date: Sunday, March 8, 2020
Time: 1:00-4:30 pm
Level of Complexity: Advanced
Course Description: This course will tackle the topic of innovation in practical terms with a discussion lead by a true practitioner with a desire to share his story and in so doing help other distributors find their way in the ever-changing landscape. We will explore what a digital distributor looks like and how digital transformation may affect the structure, policies, and tactics of traditional distribution companies.
- Leading a conversation regarding your company’s need for an innovation strategy
- Adequately define your intended outcomes
- Develop a practical approach to achieve those outcomes
- Be prepared to deal with the fallout innovation will bring to your organization
Andrew, CEO of ShelfAware, is an entrepreneur, inventor, and business owner. Formerly the sales manager at the family distribution company, O-ring Sales & Service, he is now pursuing a new endeavor, a tech startup called ShelfAware, which is attempting to redefine industrial distribution by leveraging RFID technology, the internet, and the power of data. He is also lucky to work with his three equally talented and passionate brothers.
Mike Emerson, Steve Deist
Effective Sales Incentive Design for Distributors: What’s the Right Plan? is designed for top wholesale distribution executives and sales managers who are looking for the answer to this question: “How can I get my sales reps to just do what I want them to do?”