056 Know Your Competitive Advantage? Think Again!
Presenter: Jaynie Smith
Date: Wednesday, March 11, 2020
Time: 1:00-4:30 pm
Level of Complexity: Foundational
Course Description: Few companies can articulate a competitive advantage or a differentiating value proposition for their company. This course is based on 15 years of research showing attendees what is and what is not a competitive advantage. Participants will learn a new definition for differentiation statements after they are shown that most messages touted today are vague and clichéd. In this interactive workshop, attendees will leave with new advantages they didn’t know they had, or at a minimum, with a process to uncover even more in their companies.
- Discover new company advantages that can minimize price as an issue
- Understand how to use the goldmine of data that will help you market and sell your products
- Learn new ways of communicating your competitive advantages
- Find the advantages you didn’t know you had
Jaynie is a keynote speaker who has delivered to 750 + CEO roundtables, 150+ Sales groups, and 150+ very large association audiences. She holds a Master’s degree and B.A. in business from New York Institute of Technology and has 20 years’ experience in Fortune 500 companies in various Management positions and CEO of my own consulting practice for 20+ years.
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?