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03/13/2014

Customer Stratification: Best Practices for Boosting Profitability

F. Barry Lawrence, Ph.D., Pradip Krishnadevarajan, Senthil Gunasekaran

UID Book Store CoversBest-in-class distributors categorize customers based on various factors, but customer stratification has long been an unexplored area for most distribution companies. Not anymore. At last, that gap is filled by this first-of-its-kind research study, Customer Stratification: Best Practices for Boosting Profitability.

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Effective Sales Incentive Design for Distributors: What’s the Right Plan?

Mike Emerson, Steve Deist

UID Book Store CoversEffective Sales Incentive Design for Distributors: What’s the Right Plan? is designed for top wholesale distribution executives and sales managers who are looking for the answer to this question: “How can I get my sales reps to just do what I want them to do?”  

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