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09/26/2025
006. Get the Meeting No One Else Can: Intel Secrets to Find the Right Person, at the Right Time, with the Right Message
Instructor: Sam Richter
Level of Complexity: Foundational/Intermediate
10:15 AM - 12:15 PM
Get the Meeting No One Else Can
Intel Secrets to Create Sales Authenticity in an Inauthentic World
At a time where information is abundant, but authenticity is scarce, knowing your prospects and clients and what matters to them is no longer just a sales strategy – it’s a decisive competitive advantage. How do you ensure your outreach stands out as genuine in a sea of AI-generated content? How do you connect with decision-makers in a way that resonates and gets results? In this powerful program, you’ll discover...
- A proven value generation framework that identifies high-potential opportunities, decision-makers, and engagement methods helping you foster genuine connections that drives revenue and significant growth.
- Game-changing strategies and tactics for finding authentic intel, creating efficiencies that allow you to personalize messages, and provide maximum value, all by using the resources you use every day, including search, social, Generative AI (ChatGPT), and custom Sam Richter-created AI tools.
- Techniques to uncover hidden opportunities using "inside out" thinking - intel techniques to identify sales trigger events, relevant news, and more so you’re always engaging with the right prospects at the right time with messages that resonate.
- Third Box Thinking methodology - Them, Us, Fit, Proof - to help you align your solutions with your prospect’s key business priorities, understand your customer’s customer, bypass gatekeepers, gain trust with decision-makers, and leverage relevance to differentiate from your competition.
Each program is customized using your real-world prospects as examples. This high-energy, motivating, incredibly high-content program has a huge "WOW" factor – you will be shocked at what you don't know (but soon will) that you will immediately use to dramatically improve sales performance.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
