Complete Story
09/26/2025
Bob DeStefano
Bob DeStefano is a B2B Marketing Strategist and Fractional CMO who helps distributors and manufacturers transform outdated marketing into a system that drives measurable sales growth. With over 30 years of experience, Bob is the founder of SVM E-Marketing Solutions, a B2B marketing consultancy that serves sales-driven distributors and manufacturers. He has helped companies across the distribution spectrum—from electrical and industrial to foodservice and sanitary processing—build marketing strategies that generate qualified leads and drive the sales process. Bob works with leaders who are frustrated that marketing feels like a black hole—no leads, no ROI, no impact on sales—and who know that what worked just five years ago no longer moves the needle. Today's B2B buyers often complete most of their research before ever talking to sales, making visibility, trust-building, and sales-marketing alignment more critical than ever. Author of Old Dog, New Clicks and a frequent contributor to Modern Distribution Management, Industrial Distribution, Contractor Supply, and MarketingProfs, Bob is a trusted keynote and workshop speaker for trade associations and business conferences. Known for his practical, jargon-free style, he delivers strategies that attendees can act on immediately. His sessions resonate with business owners and executives who want clarity—not confusion—and who are ready to build a marketing system that drives real results in today's AI-driven B2B buying process.
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Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
