Complete Story
10/29/2024
Howard W. Coleman
Howard W. Coleman, principal at MCA Associates, a management consulting firm, works with wholesale distribution and manufacturing companies seeking and committed to operational excellence, implementing continuous improvement solutions, and much more. He is the creator of the “MCA Talk” podcast series “Distribution on the Cusp of Metamorphosis.” Coleman may be contacted at 203-906-7268 or hcoleman@mcaassociates.com. Visit website at www.mcaassociates.com
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
