Complete Story
10/21/2024
Bob Marsh
Closing Keynote
Closing Keynote
Bob Marsh has spent his career in sales and people-centric leadership, his greatest passion. As the Chief Revenue Officer at Bluewater Technologies, he works with a team of 200+ experts to create demand and advise clients including General Motors, Rocket Mortgage, and Penske Corporation on workplace technology, corporate events, and modern retail experiences.
Prior to Bluewater, Bob was the founder and CEO of LevelEleven, a sales management system used by some of the world’s most progressive sales organizations— including HP Enterprise, Comcast Business, Google, CarGurus, Verizon, and hundreds more. Bob raised millions in venture capital from some of the top investors in the world, and ultimately sold LevelEleven to a private equity firm who continues to successfully expand on the foundation he created.
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
