Complete Story
10/14/2024
Thomas Cook
Tom is Managing Director of Blue Tiger International (bluetigerintl.com), an international business consultancy advising on supply chain management, trade compliance, purchasing, trade and disruption management, global business and logistics. Tom was former CEO of American River International in NY and Apex Global Logistics Supply Chain Operation in LA. Tom has over 35 years’ experience in assisting companies all over the world manage their import and export operations.
He is a member of the NY District Export Council and serves on the board of directors of the National Association of District Export Councils (NADEC). Tom is also the Director of the National Institute of World Trade (niwt.org), a 30-year-old educational and training organization, based in NY. Both Blue Tiger International and the National Institute of World Trade are strategic partners of the Department of Commerce. Tom has authored over 20 books on global trade and is finalizing a nine-book series titled “The Global Warrior: Advancing on the Necessary Skill Sets to Compete Effectively in Global Trade.”
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
