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10/11/2024

019. Crush Price Objections (afternoon)

Instructor: Paul Reilly

Level of Complexity: Intermediate
1:30 PM - 4:00 PM

Price objections were the spark that ignited the Value-Added Selling revolution. Even though price objections remain the number one objection salespeople encounter on a daily basis, salespeople are woefully unprepared to deal with them. This results in price-sensitive customers out-negotiating salespeople. You win price wars one price battle at a time. Crush Price Objections arms salespeople with the tactical knowledge they need to prevail in price negotiations—to persist when buyers resist. The specific focus of this program is dealing with price-sensitive customers and protecting margins.
 
Learning Objectives:
  1. Describe the number one reason customers object to price.
  2. Classify the five different types of price objections.
  3. List three strategies to gain a pre-emptive selling advantage.
  4. Demonstrate seven ways to respond to any price objection.

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Who Comes Next? Leadership Succession Planning Made Easy

Mary C. Kelly

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