041. Leveraging Big Data and Analytics in Distribution (afternoon)
Instructor: J. Michael Marks
Level of Complexity: Intermediate
1:30 PM - 4:30 PM
Many distributors have invested and developed some big data capabilities but have failed to translate these efforts into commercial results. Participants will learn about the traps to avoid and how to prepare the organization to actually use the new insights. The session will provide several specific examples of what excellent looks like for a distributor.
Facing the Forces of Change® is the only major research study analyzing the future of wholesale distribution within multiple lines of trade. Since its inception in 1982, the landmark Facing the Forces of Change® series continues to provide insights about the overall future of wholesale distribution and the role of wholesaler-distributors.