Complete Story
12/03/2023
012. Seven Ways to Lead Your Company into the World of AI (afternoon)
Instructor: Beth Ziesenis
Level of Complexity: Foundational/Intermediate
1:30 PM - 4:00 PM
Professionals have embraced AI in the workplace, but many companies are not ready for it. Join Beth Z, Your Nerdy Best Friend, for an overview of the challenges of AI in your business and how to lead your company and coworkers down the right path to increased productivity and decreased stress.
Learning Objective:
- Learn the surprising first step to bringing AI to your organization.
- Plan your company's first “AI Day”.
- Draft a common sense AI policy (and what goes into one).
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
