Complete Story
11/30/2023
Steve Yastrow
Steve Yastrow spent the formative years of his career in the hospitality industry, developing and implementing creative marketing ideas that led to outstanding business results. After working his way up to Vice-President of Marketing for Hyatt Hotels and Senior Vice-President of Marketing for Sunterra Resorts, Steve opted to strike out on his own and opened Yastrow & Co. in 1997, enabling him to take his ideas to hundreds of companies in the following years.
Steve earned an MBA at Northwestern University, with majors in economics, finance and marketing, and a B.A. from Indiana University.
Today Yastrow & Co.’s work centers on applying Steve’s breakthrough ideas to the needs of individual businesses.
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
