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047. Everyone’s in Sales – It’s Mindset and Culture!

Instructor: Todd Cohen, CSP (New to UID)

Level of Complexity: Foundational
9:45 AM - 11:15 AM

In today’s complex environment, the focus on acquisition, loyalty, and retention is critical. Customers see and feel dysfunction when doing business. They respond by finding organizations that demonstrate the ability to work together seamlessly – without conflict and partners who put them first. Internal silos must come down, and a culture that “everyone’s in sales” will rise in its place. Everyone’s in sales is a mindset that positively permeates the entire organization.

A bedrock philosophy is that everyone has the extraordinary opportunity to influence the customer’s decision to say “yes” to you. This mindset is called a sales culture. Customers look at behavior and how their needs are met. That response begins with the idea that every “interaction is a selling moment.” Organizations that allow anyone to surrender that belief will see customers switching loyalty, customer retention will fall, jeopardizing growth and profitability. In this workshop, Todd will show you HOW to create a powerful organization-wide mindset that everyone matters, everyone’s in sales and what each person does makes a difference to a customer saying “YES”. Let’s guarantee your future.

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