041. Innovation Best Practices: Making the Leap Forward for a Distributor
Instructor: J. Michael Marks
Level of Complexity: Intermediate
1:00 PM - 4:30 PM
Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.