Complete Story
10/31/2022
041. Innovation Best Practices: Making the Leap Forward for a Distributor
Instructor: J. Michael Marks
Level of Complexity: Intermediate
1:00 PM - 4:30 PM
Many distributors have decided it is time to get ahead of all the increasing industry disruptions. Those that have already started their change process often get stuck in pilot purgatory. This workshop will cover the diagnostics a distributor can use to get the change sequence right, so each investment produces returns to fund the next steps. It will explore the science and discipline of making a business model transition providing an overview of the six interconnected disciplines: capital structure, value propositions, go-to-market models, organizational structure (roles and incentives), technology and tactics, and management cadence rhythms. Once you understand the diagnostic tools, Change Management is next. Each diagnostic area will include a list of research links for participants to acquire additional insights.
Bookstore
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution
Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.