035. Brain-Friendly Communication for the Salesperson
Instructor: Daniel McQuiston, Ph.D.
Level of Complexity: Intermediate
8:00 AM - 11:30 AM
The field of sales has often been considered more art than science where successful salespeople developed their own brand of self-taught, trial-by-error, school of hard knocks approach. About the only thing salespeople could agree on was that perseverance was at the heart of sales success. With the advent of the MRI in the late 1970s and the subsequent research on how the brain works it fostered, we now have a better understanding of the factors that influence customer decision-making. In this workshop, Dan will first outline the key factors in understanding how the brain makes decisions. The discussion will then shift to communication principles salespeople can employ to make their sales presentations more effective and will conclude with some interactive exercises where participants will have a chance to try their hand at ‘brain-friendly sales communication’.
Your Someday is Now – What are you Waiting For?
Gail Lowney Alofsin, President and Founder, Leadership at ALL Levels
Experience meets the classroom as Gail merges the worlds of work, university, non-profit, personal branding, and work/life integration creating a book that focuses on YOUR best YOU! Jam-packed with practical and inspiring advice from both Gail and over 100 business professionals, she had the privilege of interviewing.
100% of sales are donated. Over $40,000 has been raised for local and international non-profits through sales of the book.