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10/28/2022

030. Communicate to Motivate & Lead Any Organization or Team to High-Performance

Instructor: Skip Weisman

Level of Complexity: Foundational/Intermediate/Advanced
8:00 AM - 11:30 AM

In this workshop, participants will engage in deep-dive discussions on each of The 3 Primary ‎Communication Sins and explore a leadership communication model that is a core fundamental of the ‎communication style of best coaches and leaders at the highest level of the sporting world.
 
Through interactive activities, participants will have an opportunity to assess their approach to their ‎own leadership communication against that model and identify specific ways they can improve in key ‎areas as well as learn, and leave with, a specific framework and a script template to deliver a ‎conversation allowing ‎them to exert positive influence in a request for any type of behavior, attitude, ‎or performance ‎change.‎

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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century

Bob DeStefano

Olddognewclicks Sample 1Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?

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