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10/28/2022

022. Be the Brand: Inspiring Your Employees to Live Your Values and Deliver Your Promise

Instructor: Steve Yastrow

Level of Complexity: Intermediate/Advanced
8:00 AM - 11:30 AM

In today’s competitive world, basic customer service is not enough. To differentiate your company from the competition you need your employees to represent your company, with enthusiasm and conviction, every time they interact with customers. In this workshop, Steve will show you what it means to inspire your employees to “Be the Brand,” and how you can motivate everyone on your team to live your values and deliver your promise. Steve will share ways to determine the optimal employee behaviors that support your brand promise, and how to ensure that your employees use those behaviors in every one of their interactions with customers, and with each other. You will walk away from this session with action-oriented ideas you can take back to your company, so you can inspire your employees to “Be the Brand.”

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Selling Through Tough Times

Paul Reilly

As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?

Paul Reilly explaPicture2ins it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.

While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.

Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.

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Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.