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022. Be the Brand: Inspiring Your Employees to Live Your Values and Deliver Your Promise

Instructor: Steve Yastrow

Level of Complexity: Intermediate/Advanced
8:00 AM - 11:30 AM

In today’s competitive world, basic customer service is not enough. To differentiate your company from the competition you need your employees to represent your company, with enthusiasm and conviction, every time they interact with customers. In this workshop, Steve will show you what it means to inspire your employees to “Be the Brand,” and how you can motivate everyone on your team to live your values and deliver your promise. Steve will share ways to determine the optimal employee behaviors that support your brand promise, and how to ensure that your employees use those behaviors in every one of their interactions with customers, and with each other. You will walk away from this session with action-oriented ideas you can take back to your company, so you can inspire your employees to “Be the Brand.”

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Value-Added Selling (4th Edition)

Paul Reilly & Tom Reilly

Value Added Book

“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.

Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit for more information on this important message.


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