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022. Be the Brand: Inspiring Your Employees to Live Your Values and Deliver Your Promise

Instructor: Steve Yastrow

Level of Complexity: Intermediate/Advanced
8:00 AM - 11:30 AM

In today’s competitive world, basic customer service is not enough. To differentiate your company from the competition you need your employees to represent your company, with enthusiasm and conviction, every time they interact with customers. In this workshop, Steve will show you what it means to inspire your employees to “Be the Brand,” and how you can motivate everyone on your team to live your values and deliver your promise. Steve will share ways to determine the optimal employee behaviors that support your brand promise, and how to ensure that your employees use those behaviors in every one of their interactions with customers, and with each other. You will walk away from this session with action-oriented ideas you can take back to your company, so you can inspire your employees to “Be the Brand.”

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Everyone's In Sales: How to Unleash The Power Of Sales Culture

Todd Cohen, CSP


In my book you will learn:

  • What “Everyone’s in Sales” REALLY means and WHY it will make a HUGE difference in your business and your LIFE.
  • The nature and essence of a sales culture – what it is and why it matters.
  • Why building a Sales Culture is NOT sales training.
  • The steps to create a sales culture
  • How to create your virtual sales team
  • Why sales culture starts at the top
  • Why you or your sales organization never have to “sell alone”
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