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022. Be the Brand: Inspiring Your Employees to Live Your Values and Deliver Your Promise

Instructor: Steve Yastrow

Level of Complexity: Intermediate/Advanced
8:00 AM - 11:30 AM

In today’s competitive world, basic customer service is not enough. To differentiate your company from the competition you need your employees to represent your company, with enthusiasm and conviction, every time they interact with customers. In this workshop, Steve will show you what it means to inspire your employees to “Be the Brand,” and how you can motivate everyone on your team to live your values and deliver your promise. Steve will share ways to determine the optimal employee behaviors that support your brand promise, and how to ensure that your employees use those behaviors in every one of their interactions with customers, and with each other. You will walk away from this session with action-oriented ideas you can take back to your company, so you can inspire your employees to “Be the Brand.”

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Emotional Intelligence for Sales Success

Colleen Stanley

Cs Emotional Intelligence Sales Success Cover

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more.

Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships. From business development to closing the deal, emotional intelligence will drive your performance - and your success.

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