015. Human Centric Leadership
Instructor: Dirk Beveridge
Level of Complexity: Foundational
1:00 PM - 4:30 PM
What you do is important! In fact, it is noble. In the day-to-day rush of business, we often have our heads down doing what needs to be done to meet customer needs. As a result, work becomes ‘work” and we tend to lose sight of the importance and nobility of what we do in Distribution Strategy. As the backbone of our country and as the third largest economic engine on the planet, Distribution Strategy supplies America with every conceivable need we have. It is important that leaders first recognize this importance and continually remind their team. In a post-pandemic world people are yearning for purpose and meaning, and to know that they are making an impact. All of those can be found in the four walls of your business. In this workshop, Dirk will remind us all of our WHY and how you can use that WHY to inspire your team.
Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.