Complete Story
10/28/2022
014. Tool Up: How to Select, Implement, and Manage Software so Your Technology Works for You
Instructor: Anne Patterson
Level of Complexity: Foundational
1:00 PM - 4:30 PM
Today’s Small to Medium Enterprises (SMEs) has an unprecedented selection of software solutions. And cloud-based hosting has virtually exploded the number of options. But with the plethora of alternatives comes the challenge: how to select the solution that best fits your company’s needs? And once selected, how to implement – without bleeding the organization’s budget and bandwidth? And once implemented, how to leverage to move the needle on operational performance? In this workshop, three topic areas will be covered: (1) Software selection: Know what you need: clearly define your must-haves and nice-to-haves BEFORE you start looking for solutions. [A sample needs analysis template will be provided to students.] Where to look? What to look for? Cloud vs server? 2) Implementation: The recipe for success, from team structure and accountabilities to phased implementation options, including remote vs in-person implementations. (3) After Go-Live: Making the software deliver on its promise. How to measure success. How to leverage the tools and resources for continuous improvement.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
