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008. Cybersecurity: What Future Leaders Must Know to Protect Themselves and Their Organization (morning)

Instructor: Mike Foster

Level of Complexity: Foundational
10:15 AM - 12:30 PM

Every minute of every day, someone is trying to exploit the security systems that protect a company’s information technology systems. Do you know how to keep your organization and its data safe? In this eye-opening workshop, Mike will help you understand the threats that lurk, as well as give you the tools and information to make positive changes in your organization’s IT practices.
UID participants will learn how to protect their companies from various threats, including Being held hostage by ransomware; Keeping the trust of their customers; Avoid legal fees for lawsuits and legal battles; Losses related to wiring money to wrong accounts; Exposing sensitive data that can result in enormous fines; Leaking of trade secrets and intellectual property to competitors; Avoid losing future business because of brand devaluation after a breach; Having their systems locked, preventing them from delivering products or services; and Credit card breaches that can result in massive fines and the inability to process card payments. Participants will leave this workshop with the know-how they need to keep their organizations secure.

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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century

Bob DeStefano

Olddognewclicks Sample 1Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?

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