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10/27/2022

005. How to Digitally Transform for Beginners: Growing Revenue via Digital Channels of Paid, Owned & Earned 0-5%

Instructor: Ken Novak (New to UID)

Level of Complexity: Foundational
9:30 AM - 12:15 PM

Are you generating at least 5% of top-line revenue via digital transaction channels? If not, why? You have invested in technology. You have invested in Managers, Directors, and contractors to manage the technology. But…you are dissatisfied with the ROI.
 
This workshop has one focus...to help OEMs and Distributors build an operational roadmap that prioritizes maximizing margins.HINT: It's not about technology, it's about people. Transformation is more than an eCommerce or IT project. It is literally changing the internal processes of employees by mirroring the process (and matching the expectations) of your customers. It is shifting the mindset of every function within the organization. "That is how we have always done it" is no longer good enough. It is no longer good enough because you are in the middle of a generational shift. The primary buying motion of thumbing through print catalogs with tech specs and part number tables is not how Gen X/Y and Millennials shop.
 
Your customers’ digital standards are defined by their B2C experiences. The basics are becoming competitive advantages (see Amazon’s ease-of-return process). If you are not offering these same levels of service, they will take their business elsewhere.

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Emotional Intelligence for Sales Success

Colleen Stanley

Cs Emotional Intelligence Sales Success Cover

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more.

Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships. From business development to closing the deal, emotional intelligence will drive your performance - and your success.

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