Complete Story
10/27/2022
005. How to Digitally Transform for Beginners: Growing Revenue via Digital Channels of Paid, Owned & Earned 0-5%
Instructor: Ken Novak (New to UID)
Level of Complexity: Foundational
9:30 AM - 12:15 PM
Are you generating at least 5% of top-line revenue via digital transaction channels? If not, why? You have invested in technology. You have invested in Managers, Directors, and contractors to manage the technology. But…you are dissatisfied with the ROI.
This workshop has one focus...to help OEMs and Distributors build an operational roadmap that prioritizes maximizing margins.HINT: It's not about technology, it's about people. Transformation is more than an eCommerce or IT project. It is literally changing the internal processes of employees by mirroring the process (and matching the expectations) of your customers. It is shifting the mindset of every function within the organization. "That is how we have always done it" is no longer good enough. It is no longer good enough because you are in the middle of a generational shift. The primary buying motion of thumbing through print catalogs with tech specs and part number tables is not how Gen X/Y and Millennials shop.
Your customers’ digital standards are defined by their B2C experiences. The basics are becoming competitive advantages (see Amazon’s ease-of-return process). If you are not offering these same levels of service, they will take their business elsewhere.
Bookstore
Your Someday is Now – What are you Waiting For?
Gail Lowney Alofsin, President and Founder, Leadership at ALL Levels
Experience meets the classroom as Gail merges the worlds of work, university, non-profit, personal branding, and work/life integration creating a book that focuses on YOUR best YOU! Jam-packed with practical and inspiring advice from both Gail and over 100 business professionals, she had the privilege of interviewing.
100% of sales are donated. Over $40,000 has been raised for local and international non-profits through sales of the book.
