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10/27/2022

005. How to Digitally Transform for Beginners: Growing Revenue via Digital Channels of Paid, Owned & Earned 0-5%

Instructor: Ken Novak (New to UID)

Level of Complexity: Foundational
9:30 AM - 12:15 PM

Are you generating at least 5% of top-line revenue via digital transaction channels? If not, why? You have invested in technology. You have invested in Managers, Directors, and contractors to manage the technology. But…you are dissatisfied with the ROI.
 
This workshop has one focus...to help OEMs and Distributors build an operational roadmap that prioritizes maximizing margins.HINT: It's not about technology, it's about people. Transformation is more than an eCommerce or IT project. It is literally changing the internal processes of employees by mirroring the process (and matching the expectations) of your customers. It is shifting the mindset of every function within the organization. "That is how we have always done it" is no longer good enough. It is no longer good enough because you are in the middle of a generational shift. The primary buying motion of thumbing through print catalogs with tech specs and part number tables is not how Gen X/Y and Millennials shop.
 
Your customers’ digital standards are defined by their B2C experiences. The basics are becoming competitive advantages (see Amazon’s ease-of-return process). If you are not offering these same levels of service, they will take their business elsewhere.

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The Credit Overlord: A Decade of Credit Advice Unleashed, Volume 1

Thea Dudley

The Credit Overlord

 

Embark on an insightful journey through the complex world of credit and collections with Credit Advice Unleashed Volume I, the first installment in an indispensable series. This collection brings together a decade’s worth of Thea Dudley’s highly regarded advice columns, showcasing her unmatched expertise and unfiltered insights. With over 35 years of experience in the building materials and construction industry, Thea Dudley has earned her title as the ‘Credit Overlord,’ offering sharp-witted guidance, practical solutions, and an unapologetically candid approach that professionals in the field have come to rely on.

 

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Whether you’re tackling overdue accounts, negotiating with clients, or streamlining internal processes, this book is your guide to mastering the intricacies of credit management. Experience Thea Dudley’s unparalleled voice and let her years of experience elevate your credit and collections game.

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