Complete Story
11/08/2021
Anne Patterson
Anne’s career spans sales operations, planning, and distribution in multi-national companies, including the use and implementation of enterprise IT systems on a global scale. A respected project manager, inventory practitioner, and enthusiastic teacher and team-builder, her passion is linking people, processes, and technology.
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
