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10/29/2021

Terra Sheppard

Communications Assistant

tsheppard@univid.org 

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Customer Stratification: Best Practices for Boosting Profitability

F. Barry Lawrence, Ph.D., Pradip Krishnadevarajan, Senthil Gunasekaran

UID Book Store CoversBest-in-class distributors categorize customers based on various factors, but customer stratification has long been an unexplored area for most distribution companies. Not anymore. At last, that gap is filled by this first-of-its-kind research study, Customer Stratification: Best Practices for Boosting Profitability.

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